Having fair white skin is seen as status in the Asian countries. The fairer the richer and the women who have dark skin are usually the working class people. The reason why having fair skin is very important to these women because as shallow as it might sound they are more likely to find themselves husbands who have a higher status and they are seen and flaunted by the parents as their children's skin tone is a gods gift.
Japan and China have the worlds number one skincare companies the Japanese and Chinese don't believe in rubbing their skins with beauty products but dabbing it on ever so gently, as they feel rubbing the products in will loosen the elasticity in the skin and take away their youthfulness.
India and Pakistan and even also Japan and China are well known for their skin whitening products, women will bleach their face and body just so that they can have this fair looking skin. But bleaching your skin can also have its downs women in these countries do end up damaging their skin by using harsh bleach and end up burning their skin.
It is crazy what women can do just to achieve an ideal image and something that was so popular in the Victorian Era is still being continued is most countries especially Asian and African countries.
One product that I know since a young age to be the most popular in India and Pakistan is Fair and Lovely and cream that is worn by many and even by me to help achieve a brighter whiter skin.
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